Binance Pay Powers Swiss Retail Revolution: SPAR’s Nationwide Crypto Rollout Signals Mainstream Adoption Milestone

In a landmark development for cryptocurrency adoption in traditional retail, Swiss supermarket giant SPAR has activated Bitcoin and cryptocurrency payments across more than 100 stores nationwide, with ambitious plans to expand to over 300 locations. This strategic move, powered by the Swiss fintech platform DFX.swiss, represents one of the most significant retail crypto integrations in European markets. The implementation allows customers to seamlessly complete transactions using supported digital wallets, with Binance Pay prominently featured among the payment options. Customers can select from an extensive portfolio of over 100 cryptocurrencies at checkout, while the innovative system instantly converts digital assets to Swiss francs at the point of sale. This conversion mechanism effectively shields merchants from cryptocurrency volatility while providing consumers with unprecedented payment flexibility. The rollout demonstrates Switzerland's continued leadership in cryptocurrency integration within mainstream commerce and signals growing institutional confidence in digital asset infrastructure. As of December 2025, this development marks a crucial step toward normalizing cryptocurrency usage in everyday transactions, potentially setting a precedent for other major retailers across Europe and beyond. The partnership between established retail chains like SPAR and cryptocurrency platforms such as DFX.swiss, with wallet support including Binance Pay, illustrates the maturing intersection between traditional commerce and decentralized finance ecosystems.

Swiss Supermarket Chain SPAR Rolls Out Nationwide Crypto Payments

SPAR Switzerland has activated Bitcoin and cryptocurrency payments at checkout across more than 100 stores, with plans to expand to 300+ locations. The system, powered by DFX.swiss, allows customers to scan an OpenCryptoQR code with supported wallets like Binance Pay, selecting from 100+ cryptocurrencies. Transactions are instantly converted to Swiss francs at the point of sale, shielding merchants from volatility.

The move cuts payment processing fees by roughly two-thirds compared to traditional card networks, according to the company. Notably, the integration eliminates gas fees when using Binance Pay, making it cost-effective for retailers. The rollout follows a successful Lightning Network pilot in Zug, Switzerland's crypto valley.

This marks a significant step toward mainstream crypto adoption, positioning SPAR as the first major European grocer to enable such payments at scale. The development coincides with growing institutional interest in blockchain-based settlement solutions.

Binance CEO Richard Teng Champions Stablecoin Growth at Dubai Blockchain Week 2025

Dubai set the stage for Binance Blockchain Week 2025 as CEO Richard Teng delivered a keynote underscoring the UAE's pivotal role in crypto innovation. The event coincided with the nation's 54th National Day, reinforcing the region's strategic importance to Binance's global operations.

Teng spotlighted stablecoins as crypto's breakout success, revealing a 50% surge in market capitalization this year. With 130 million wallets now holding stable assets and daily transaction volumes eclipsing Visa, these dollar-pegged tokens have cemented their status as critical financial infrastructure.

The CEO cited regulatory progress as a key catalyst, pointing to Bhutan's landmark adoption of Binance Pay for national crypto payments. This expansion into emerging markets demonstrates blockchain's accelerating real-world utility beyond speculative trading.